Student apartment complex hosting rooftop event to celebrate Sol Del Seco line
A University of Arizona student-run clothing brand rising in popularity is getting a big boost from a student apartment complex this weekend.
Sol y Luna apartments — at 1020 N. Tyndall Ave. — will host a rooftop event for the Sol Del Seco brand, Saturday, April 1, from 4-7 p.m.
The brand, founded and owned by UA Eller College of Management business major JohnMichael Filippone [member of Sigma Phi Epsilon and IFC vice president of communications], specializes in hats, clothing and other items that encourage people to be themselves, according to the owner.
“We are excited to support student-run business in any way possible,” said Delaney Lancry, the leasing professional for Sol y Luna. “Our new management for the building wants to stress the students come first.”
Filippone, 20, started the company with a fraternity brother, initially designing hoodies for the fraternity. Their first collection consisted of four hat styles and a shirt with “I’d rather be in Tucson” emblazoned on them.
In 2021, Filippone said he went out on his own and focused on expanding the brand’s image and social media presence.
